Chat on software-led sustainability with AVEVA's CEO

Earlier this month, The Oilholic had the pleasure of visiting industrial software firm AVEVA's London office for a long overdue meeting with its Chief Executive Officer Caspar Herzberg.

Theme(s) of the riveting discussion, which extended way beyond the time allocated, touched on the proliferation of AI, IIoT, digital twin tech, big data and predictive analytics in the energy industry. 

All have been exponentially deployed in recent years by major energy operators conscious of their carbon footprint. Many have done so in partnership with AVEVA and the pace of adoption is only going to accelerate. 

The top 20 oil and gas companies by market capitalisation have all pledged to achieve net zero by 2050, as well as eliminate routine gas flaring by 2030, and are incrementally turning to tech solutions that AVEVA and its competitors are happy to provide. 

Herzberg told The Oilholic: "The energy majors have rapidly come around to the viewpoint that optimisation enabled by software serves the purpose(s) of improving their throughput and operating margins, reducing downtime as well as lowering their carbon footprint. 

"I also think most energy majors are now subject to significant societal pressure to lower their carbon footprint. This pressure is only going to increase. And every summer it will be ever more pressing, especially in liberal democracies where citizens are free to express their opinion and see climate change as a key concern."

It is here that the true potential of "connected solutions" may indeed be realized by the energy sector (and beyond) driven by continually improving corporate efficiencies and returns in tandem. "I would say that connected software makes things that are already possible, quicker, and frees people up to deal with more pressing issues in the value chain, rather than routine, but time-consuming tasks."

"Ultimately, AI, IIoT, digital twins, big data and analytics are all purposeful tools but at their inner core is data centricity – essentially, talking hold of data and getting value out of it."

The possibilities are infinite for the energy firms both large and small, Herzberg said. AI driven carbon capture, physics-based simulation, predictive asset optimization, streamlining processes for a green hydrogen future, making the power grid more resilient and reducing refinery or plant downtime are just some of the use cases, the AVEVA boss noted, while personally and very kindly showing yours truly a simulation on an absolutely ginormous screen. 

Away from exclusive snippets for this blog, do read The Oilholic's interview with Herzberg for Forbes here. It offers a much wider perspective on AVEVA and Herzberg's strategy for the business in the energy sector and beyond, and the company's very vocal stance on improving process efficiencies in the wider industrial world's march to a low-to-zero carbon future. Well, that's all for the moment folks, more musings to follow soon. Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2024. Photo: Gaurav Sharma with Caspar Herzberg, Chief Executive Officer of AVEVA. © AVEVA, March 2024. 

Onsite with Coolbrook and its 'electric factory' pilot

Last week the Oilholic headed out for a rather unique site visit to the Brightlands Chemelot Campus - an innovation hub in Geleen, The Netherlands - where cleantech firm Coolbrook is running a pilot project premised on the idea of an 'electric factory.' 

Yes indeed, you read that one correctly dear readers - an 'electric factory' concept that could in the fullness of time lead us to re-imagine the industrial complex and substantially lower the carbon footprint of heavy industries and petrochemical plants. 

To make sense of it all, the company's CEO Joonas Rauramo kindly agreed to explain the process and take this blogger around. The idea is to substitute heat sources / furnaces in use at heavy industries currently running on fossil fuels with an electrical power source. 

For that Rauramo and Coolbrook have come up with the company's patented RotoDynamic technology - which uses a rotating device powered by electricity to generate heat without burning anything. "So basically air or for that matter a large range of gaseous substances / inert gasses go in where a high-speed 0.8 MW electric motor accelerates them with mounted rotating blades. Subsequent deceleration leads to the generation of a shock wave that converts kinetic energy to thermal energy," Rauramo explained. 

The heat generation is in milliseconds and is not transferred from outside through a surface, rather volumertically inside the gas. And we are talking temperatures of up to 1700 C. Now the Oilholic knows the questions on many of your lips - does it really work and did this blogger get to look under the hood of the machine? The firm answer to both questions is yes. 

While photography was not permitted in certain areas of the project, The Oilholic was given full access to view and examine both the project set-up as well as its key components, and interview a range of personnel working onsite. It's doubtful a company would open its doors to your truly and provide this level of access if it had to something hide, or was still faking it till it made it. 

Furthermore, the test pilot has already achieved temperatures of around 1000 C. Project research and development is constantly independently verified (and monitored both onsite and remotely), several universities including Cambridge, Oxford and Ghent are involved, while Swiss industrial giant ABB is the technical partner on the project. Finally, the commercial launch appears to be on the horizon early in 2025. 

Now just re-imagine old versus the new industrial energy chain as illustrated by Coolbrook below (click to enlarge):

Makes you think about the immense possibilities it offers for lowering the global industrial complex's carbon footprint if the electricity that's powering the machine comes from renewable sources as well. 

Coolbrook's RotoDynamic has two modes - one a heating only machine and the other a reactor aimed at the petrochemical industry wherein the technology can be deployed not just for heating but cracking hydrocarbons as well. The kit can be fitted on both greenfield as well as brownfield sites. 

Coolbrook has identified over 40 uses cases but the most obvious ones would be cement, iron, steel, glass, chemicals and petrochemicals. The company's modeling points to a reduction of 2 billion tonnes in CO2 emissions annually if traditional heat sources are substituted by its technology. 

Of course, the transition will not be easy and there are other low to zero carbon techniques being explored. Rauramo was quick to assert that what Coolbrook is attempting is "50% more efficient" than hydrogen predicated alternatives and is "cheaper too." 

Total budget for Coolbrook's pilot project aimed at creating a "new industrial era" is in the region of $13.1 million. Should the commercial launch proceed as planned in 2025, that would be the result of 14 years of hard work since the company was founded in Finland in 2011.

Scaling up is the name of the game. In that respect, there has been considerable interest in Coolbrook's technology from the likes of ArcelorMittal, Shell, Ineos, Sabic, JSW, Linde, Braskem, Cemex and its longstanding partner ABB. The industrial heating market itself is estimated to be worth more that $1.1 trillion. 

Coolbrook doesn't yet have direct competition for a product like its own, as The Oilholic noted in his feature on the company for a recent Forbes article that's available here.

As for those in the industry looking at RotoDynamic from an outside-in perspective, The Oilholic observed quite a few tangible benefits. 

Process efficiency is an obvious one and comes in many forms ranging from lower energy bills and a carbon footprint to potentially higher plant throughput. The compact size of Coolbrook's offering is also an attractive one. So, by this blogger's reckoning, for say a petrochemical plant, we're talking roughly one-tenth the space needed for the company's reactor kit versus a traditional reactor. 

Capex and opex considerations matter hugely and the product is yet to hit the commercial world. But should the RotoDynamic technology meet its full potential, capex and opex will likely be competitive near-term, and could be way lower over the medium-term. 

Once Coolbrook scales up as a company post-launch, the initial deployment costs for the industry would also likely be calibrated lower and long-term ROI much higher. All-in-all a very interesting company (and its operating sphere) to watch out for. With those final thoughts, it's time take your leave. More musings to follow later this month. Keep reading, keep it here, keep it 'crude'! 

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To email: journalist_gsharma@yahoo.co.uk  

© Gaurav Sharma 2024. Photos: Gaurav Sharma with Joonas Rauramo, CEO of Coolbrook at the company's RotoDynamic Technology Test Pilot at Brightlands Chemelot Campus, Geleen, The Netherlands. Illustration: Coolbrook's demonstration of the 'old' versus 'new' energy chain for the global industrial complex. © Jenni Schumacher / Coolbrook, March 2024. 

Quickfire visit to the Economist Sustainability Week

Earlier this morning, The Oilholic had the pleasure of attending Economist Impact's 9th Annual Sustainability Week in London, albeit briefly, given commitments elsewhere in what is turning out to be a very hectic March. 

In a day packed with interesting sessions, three of which this blogger found time to attend, the expected conjecture was that there aren't any viable commercial models to leave things as they are in a world facing climate change. So, should you buy that supposition, the next inevitable question is how to finance the energy transition? To this end, an afternoon session - Financing net zero: assessing and accelerating green finance - really stood out. 

Some of the profound discussion slants included - how are companies building on the progress of previous years and what strategies are they implementing to boost the deployment of green finance further? What kinds of green investment funds are helping to "finance an inclusive climate transition"?

The panel included Heather Buchanan, Chief Executive and Co-founder, Bankers for Net Zero, Nicki Harrison, Director, Sustainable Finance, Europe, Environmental Defense Fund Europe, Evelina Olago, Managing Director of Client and Strategy, Just Climate, and, of course, The Economist's very own global energy and climate innovation editor Vijay Vaitheeswaran. 

There was plenty of interesting chatter among the panellists about asset managers making informed decisions based on data, predictive analytics, IIoT, and all the rest, as well as genuinely linking transition finance to greener pathways, including green bonds and equity investments. 

But all is not plain sailing, and quite frankly no one expects it to be so. For starters corporate balance sheets are stretched. We are in a high interest rate climate, and will likely remain so near-term. Both will trigger caution when it comes investing petrodollars towards green causes. Private equity players - typically keen backers of viable cleantech forays - are also holding back given the uncertain climate.

However, products and services aimed at decarbonisation continue to strengthen, said the panellists. But they also made one key observation that chimes with market intel obtained by the Oilholic - the anti-ESG backlash (or movement if you wish) has indeed had a chilling effect of late on financing greener initiatives. 

That is particularly true in the US in an election year that is going to be a rematch between incumbent Joe Biden and the man he ousted from the White House - Donald Trump. Therefore, a lot may depend on the post-November discourse, and a possible Trump presidency could materially alter the green finance landscape both in the US and abroad. 

And on that thought, it's time to say goodbye. There are two energy site visits coming up plus the little matter of CERAWeek in Houston. So more musings to follow soon. Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2024. Photo: Panel on financing net zero: assessing and accelerating green finance, at the Economist Impact Sustainability Week in London, UK on March 5, 2024. © Gaurav Sharma 2024. 

Glimpses of GMIS 2021

As we embark on a post-COVID journey, it is heartening to note that energy, industry and manufacturing events are gradually returning to the physical format with all of us having had enough of endless Zoom conferences in lockdown. One such signature fixture that's back with a bang is the Global Manufacturing and Industrialisation Summit (GMIS), established in 2015, to further dialogues on the Fourth Industrial Revolution’s transformative potential. 

A joint initiative between United Nations Industrial Development Organization (UNIDO) and the Ministry of Industry and Advanced Technology of the United Arab Emirates, GMIS 2021 has returned to the physical format from November 22 to 27, 2021 in Dubai alongside the Dubai Expo 2020. Here are some glimpses of the ongoing event: 

Dubai Exhibition Centre where GMIS & Expo 2020 are being held

'Make it in the Emirates' & GMIS2021 going hand in hand 

US Climate Envoy John Kerry (right) & ADNOC CEO Sultan Al Jaber get the lowdown on RoboRace car at GMIS2021

CEO of Mubadala Khaldoon Al Mubarak tells US journalist John Defterios that the UAE is going big on AI investment

Vision of making Dubai a solar powered City

© Gaurav Sharma 2021. Photo © Gaurav Sharma, November 23, 2021.

Of inequalities, debt, oil & international finance

Rewind the clock back to the morning after the collapse of Lehman Brothers; the Oilholic remembers it vividly. The world's fourth-largest investment bank at the time ran out of options, ideas, saviours and most importantly - working capital - on that fateful morning in September 2008. However, when filing for bankruptcy, it committed one final blunder. The administrators and liquidators - spread as far and as wide as the investment bank's own global operations - failed to coordinate with each other.

Uninstructed, the London administrator froze the bank's assets and panic ensued as investors started pulling out money from all investment banks; even those few with no question marks surrounding them. It was the moment the US sub-prime crisis became a global financial malaise that nearly took the entire system down. 

Since the episode, several books have been written about the when, where, why and how; even what lead to the crisis and the inequity of it all has been dealt with. However, via his book Baroque Tomorrow, Jack Michalowski has conducted a rather novel examination – not just of the crisis alone, but also of our economic health either side of it, the proliferation of international finance and consumer driven innovations.

His claim about our present reality is a bold and controversial one – that virtually every element of the story of the past four decades points to a structural decline, one that's rooted, as in all other historical declines, in massively growing populations faced with declining innovation and lack of new energy converters or new cheap energy sources.

Drawing interesting parallels with what happened in Renaissance and Baroque Europe, Michalowski opines that the so-called Third Wave visions of mass affluence and broad technological progress hailed by Alvin Toffler and other futurists were just a fantasy.

In his book of just under 360 pages, split into four parts, Michalowski writes that in a world where political programmes last only until the next election; progress is flat or worse still non-existent. That all innovations are driven by returns on the money invested, and the major life-changing ones that propelled us onwards and upwards from the Industrial Revolution are already with us. What has followed in their wake are fads delivered to a consumer-led debt-laden world with rising levels of energy consumption. 

According to Michalowski, history proves that we were only rescued from decline and propelled along a new path by the invention of new energy sources and new energy converters – things like agriculture, sailships, windmills, iron ploughs, combustion engines, trains, cars and airplanes, or nuclear reactors – and never by invention of new information processing technologies. IT advances, he argues, usually come late in the historical cycle.

On reading this book, many would remark that the author is over-simplifying the complex issues of innovation, progress and prosperity (or the lack of). Others would say he is bang on. That's the beauty of this work – it makes you think. For this blogger – it was a case of 50:50. There are parts of the book the Oilholic profoundly disagrees with, yet there are passages after passages, especially the ones on proliferation of international finance centres, debt, hydrocarbon usage and pricing, that one cannot but nod in agreement with. 

Perhaps we are wiser in wake of the financial crisis and have turned a corner. That may well be so. But here's a tester – drive away from the glitzy Las Vegas Strip to other parts of the city where you’ll still see streets with plenty of foreclosed homes. Or perhaps, you care to visit the suburbs of Spanish cities littered with incomplete apartment blocks where developers have run out of money and demand is near-dead. Or simply check the inflation stats where you are? And so on.

In which case, is Michalowski wrong in assuming that there is a "de-education and de-skilling of the rapidly pauperizing middle class and dramatic polarization of the society between rich and poor. Very high levels of inequality are proven by history to be absolutely destructive. As malaise sets in, they become a major contributor to decline."

Some of the author's thoughts are hard to take; some of the dark quips – especially one describing Dubai as a Disneyland for grown-ups – make one smirk. None of his arguments are plain vanilla, but they make you turn page after page either in agreement or disagreement. You'll keep going because the book itself is very engaging; even more so in a climate of persistent inflation and stagnant real incomes. 

Michalowski says that unless current trends change dramatically, the next forty years will bring more of the same. If so, we are looking at an entire century of decline in incomes and living standards or a "true Baroque era." Now, whether one buys that or not, the way the author has used history to make a statement on the macroeconomics of our time is simply splendid and a must read.

The Oilholic is happy to recommend it to peers in the world of energy analysis, economists and social sciences students. Even the enthusiasts of digital media might find it well worth their while to pick this book off the bookshelves or download it on their latest gizmo.

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To email: gaurav.sharma@oilholicssynonymous.com

© Gaurav Sharma 2013. Photo: Front Cover – Baroque Tomorrow © Xlibris / Jack Michalowski

Greening up the USA’s oil capital

The Oilholic finds himself in Houston, Texas once again, feeling the pulse of the oil & gas market and catching-up with contacts old and new. But on this latest visit, yours truly has also picked up a new whiff of green! It seems the US oil capital's efforts to lower its carbon emissions and flag up its green credentials are bearing fruit in more ways than one.

Some of the ongoing efforts are not immediately apparent to outsiders. For instance, energy efficiency codes for the city's many skyscrapers have been completely redrawn and revised upwards as the Oilholic realised after stepping inside a few and have it confirmed by contacts.

More importantly, despite the new codes being non-mandatory for commerical establishments, most – including some of the largest oil companies in the world with offices here – have adopted them up and down Main Street and beyond with much gusto.

Here is something even more surprising, and one had to double-check with the City's Directorate of Sustainability and a contact at the EIA – the Houston Metropolitan Area is indeed the USA's largest municipal purchaser of renewable energy. Furthermore, over a third of it is sourced locally from Texan wind farms whose state-wide number alone exceeds many European countries taken as a whole.

Moving on to efforts that are clearly apparent, the Oilholic noted a few this afternoon having criss-crossed Downtown Houston on foot going left on Dallas Street from Main Street, turning on to Bagby Street and then right back up on Prairie Street in the other direction. For starters, a bike sharing programme has been underway since May 2012. While still in its infancy, Houston's answer to London's Boris bikes is commendable.

Under so-called the Houston B Cycle initiative, riders can provide their details online, purchase and get on-ground bike shares in Downtown, Midtown and the Museum District. Even some of the docking stations are solar powered (see photo right). Away from the programme, the City of Houston offers over 300 miles interconnected bikeway network spanning across 500 square miles and most public transport vehicles are 'bike storage' friendly.

Moving on from two wheels to four, more than half of the 10 or so official city vehicles spotted by this blogger were – hear this – either electric or hybrid. Courtesy a partnership between the Downtown District, BG Group and Houston First Corporation, you can also see GreenLink buses zipping by (see below left). Around seven of these circle the Downtown area, running on CNG and you can ride on them for free!

Houston Metro's light rail line, started in 2004, is fast expanding and adding three new lines. A farmers' market comes into town every week to sell locally sourced produce. And finally, a chance encounter with a Centerpoint Energy engineer at a downtown bar, led to another discovery that 75% of the traffic lights in Houston use LED bulbs!  

The city's criss-crossing freeways, erratically scattered green spaces and rush hour traffic often disguise the effort it has made to go green over the last 10 years.

The fact that it is the USA's fourth largest city and its fifth largest metropolitan area (atop being Texas' largest) with some 6 million-plus inhabitants, makes the progress made even more noteworthy. In 1999, Houston was the city with the dirtiest air quality in the country; today it is outside the worst ten, according to the American Lung Association.

One mute point though, which makes a lot of this blog's Texan friends chuckle – it seems eight of the worst ten cities in terms air quality are from 'green' California. One apiece from Indiana and Pennsylvania make-up the rest! What the Oilholic has catalogued above has been achieved in a short space of a decade. So here's to the next ten say locals. That's all for the moment from Houston folks! More soon, keep reading, keep it 'crude'!

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To email: gaurav.sharma@oilholicssynonymous.com

© Gaurav Sharma 2013. Photo1:  Skyline of Downtown. Photo 2: Houston B Cycle docking station at Bayou Place. Photo 3: GreenLink buses collage, Houston, Texas, USA © Gaurav Sharma, November 2013.