All missives from OPTIMIZE24

With OPTIMIZE24, organised by AspenTech, drawing to a close last week, the Oilholic marked a fascinating and engaging week with a number of pieces for Forbes as well as daily blog posts. 

Here are the Forbes pieces:

• AspenTech ‘Uniquely Positioned’ As An Optimization Enabler For Global Industries, Says CEO, April 30, 2024.
• Net Zero Goals Intertwine With A Viable Circular Economy, Says Sustainability Tech Expert, May 6, 2024.

And here are all the blog entries for OPTIMIZE24:

• 'Crude' carnage, a crazy April & arriving in H-Town, April 29, 2024.
• Kick-off at OPTIMIZE24 & delving into 'bio-optimization', April 30, 2024.
• 'Partnering for the future' at OPTIMIZE24, May 1, 2024. 

That's a wrap. More musings to follow soon. Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2024.

Kick-off at OPTIMIZE24 & delving into 'bio-optimization'

The Oilholic has just concluded his first insightful day at OPTIMIZE24, the thought leadership event for specialist industrial software provider AspenTech. 

The first day of the event's main program saw  attendees from over 50 countries, 20 industries and 100 AspenTech partners who included a veritable who's-who of the energy, manufacturing and industrial complex such as Aramco, Eni, Dow, ExxoMobil, Tennet, Chevron, YPF, OMV and Sabic to name a few. 

Leading technology companies, seen regularly at energy events these days, were also in town including Amazon Web Services and Microsoft who partner on the data side with AspenTech. 

Proceedings were kicked-off by AspenTech CEO Antonio Pietri who summed up the company's ambitions of being a dependable business partner for those looking to improve throughput, firm up their bottomline, improve margins and lower their carbon footprint - all of which are connected. 

Pietri also expressed his enthusiasm for industrial AI as a tool for achieving energy efficiencies, albeit with "guardrails" in place and via a pragmatic approach, in tandem with IIoT and predictive analytics. Ahead of his keynote, the AspenTech also boss kindly spared the time to sit down with the Oilhoic once again, as he has kindly done several times in the past. The resulting and wide-ranging Forbes interview is published here. 

Pietri's keynote set the tone for the sessions that followed. This blogger chose to listen in to how energy majors were attempting to streamline exploration and production, reduce capex and opex, improve health and safety, advance operational excellence and enable the energy transition. 

Many at the venue were happily prepared to give the Oilholic demos and details of upstream and downstream pilot projects to this effect, as well as their existing deployments. 

One key and very interesting theme that made this blogger think was the ongoing re-tuning of the refining complex, which is seeing many European refiners, who once deployed AspenTech solutions to improve efficiencies for the traditional cracking of hydrocarbons, turn to the company's bespoke digital solutions and deploy them produce sustainable bio-fuels. If its a buzzword you seek dear readers - then call it 'bio-optimization'.

Taking in all of its clients global refining optimisation and bio-fuels initiatives, AspenTech claims to have cut 16MT of CO2 emissions in step with $59 billion worth of improved profitability! And on that mammoth refined, or shall we say bio-refined note, its time to bid goodbye for now. We're only just getting started here, so more to follow tomorrow. Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2024. Photo I: OPTIMIZE24 logo. Photo II: Antonio Pietri, CEO of AspenTech, speaks at OPTIMIZE24, his company's thought leadership conference in Houston, Texas, US on April 30, 2024. © Gaurav Sharma 2024.

'Crude' carnage, a crazy April & arriving in H-Town

The crazy trading month of April is drawing to a close and the Oilholic is writing this missive on a sunny Houston afternoon, having arrived in H-town for industrial software firm AspenTech's thought leadership event - OPTIMIZE24. More on that later, and over the next couple of days. 

But first, let's sum up April's 'crude' carnage. The Brent front-month contract has broken its $85 per barrel support level. This wasn't looking likely at the start of the month when prices were lurking well above the level and even overshot to $92 in the wake of the Iran-Israel skirmish. Yet, as the second month of the second quarter of the oil trading year nears its conclusion, the price is barely holding above $83. Why? Well in this blogger's humble opinion that's certainly not because the risk has gone away. The residual risk still persists. 

However, with the Iran-Israel tensions having eased and oil sliding from $90+ highs, as trading stumbles into May with (thankfully) no regional damage to energy infrastructure - concerns over demand have resurfaced in a market struggling for direction. On one hand there are still lingering doubts about the performance of China's economy (yes there are) and the general direction of travel for the global economy, while on the other is an overriding sentiment that OPEC will hold firm on its price supportive actions. It what's your truly told Reuters the other day.  

Yes, Beijing is indeed importing record amounts of crude oil. But its importation uptick is nothing like it was pre-Covid. And quite a few of the barrels it is importing are being used to boost its strategic reserves. Furthermore, you can count an economy to have motored on in any given fiscal year if its data was consistently pointing to an upswing in economic sentiment, which it clearly isn't in China's case. Hence the doubts. 

As for OPEC, this blogger keeps hearing suggestions from some that the producers' group has lost control of the crude market. This is bonkers. In fact, the Oilholic doubts OPEC is anywhere even remotely near losing control. 

It appears to be actively positioning for a Brent price that is at least 15-20% higher than pre-Covid levels of around $75, seen at the start of January 2020. That'd be around a $80-$90 - a level that's not too high for buyers, not too low for it and well short of three-figures. It's why a market seeking direction is witnessing the current oscillation, while OPEC is left with plenty of spare capacity.

Away from crude chatter, and on to the happy matter of OPTIMIZE24, an event where the great and the good of the technical and engineering side of energy, industrial, chemical and manufacturing worlds are gathering this week at the behest of AspenTech. This blogger looks forward examining, discussing and learning about the challenges and solutions for the approaching low carbon horizon, and of course joining the dots between improved throughput and meeting emissions targets. 

The event's slogan "Partnering for the future" has a nice ring to it. Let's see how it sings over the next couple of days. More from H-Town soon. Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2024. Photo I: View of  George R. Brown Convention Center and Discovery Green, Downtown Houston, Texas, US, on Apr 29, 2024. Photo II: Gaurav Sharma at AspenTech's OPTIMIZE24 thought leadership conference, Houston, Texas, US., Apr 2024. © Gaurav Sharma 2024.

Chat on software-led sustainability with AVEVA's CEO

Earlier this month, The Oilholic had the pleasure of visiting industrial software firm AVEVA's London office for a long overdue meeting with its Chief Executive Officer Caspar Herzberg.

Theme(s) of the riveting discussion, which extended way beyond the time allocated, touched on the proliferation of AI, IIoT, digital twin tech, big data and predictive analytics in the energy industry. 

All have been exponentially deployed in recent years by major energy operators conscious of their carbon footprint. Many have done so in partnership with AVEVA and the pace of adoption is only going to accelerate. 

The top 20 oil and gas companies by market capitalisation have all pledged to achieve net zero by 2050, as well as eliminate routine gas flaring by 2030, and are incrementally turning to tech solutions that AVEVA and its competitors are happy to provide. 

Herzberg told The Oilholic: "The energy majors have rapidly come around to the viewpoint that optimisation enabled by software serves the purpose(s) of improving their throughput and operating margins, reducing downtime as well as lowering their carbon footprint. 

"I also think most energy majors are now subject to significant societal pressure to lower their carbon footprint. This pressure is only going to increase. And every summer it will be ever more pressing, especially in liberal democracies where citizens are free to express their opinion and see climate change as a key concern."

It is here that the true potential of "connected solutions" may indeed be realized by the energy sector (and beyond) driven by continually improving corporate efficiencies and returns in tandem. "I would say that connected software makes things that are already possible, quicker, and frees people up to deal with more pressing issues in the value chain, rather than routine, but time-consuming tasks."

"Ultimately, AI, IIoT, digital twins, big data and analytics are all purposeful tools but at their inner core is data centricity – essentially, talking hold of data and getting value out of it."

The possibilities are infinite for the energy firms both large and small, Herzberg said. AI driven carbon capture, physics-based simulation, predictive asset optimization, streamlining processes for a green hydrogen future, making the power grid more resilient and reducing refinery or plant downtime are just some of the use cases, the AVEVA boss noted, while personally and very kindly showing yours truly a simulation on an absolutely ginormous screen. 

Away from exclusive snippets for this blog, do read The Oilholic's interview with Herzberg for Forbes here. It offers a much wider perspective on AVEVA and Herzberg's strategy for the business in the energy sector and beyond, and the company's very vocal stance on improving process efficiencies in the wider industrial world's march to a low-to-zero carbon future. Well, that's all for the moment folks, more musings to follow soon. Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2024. Photo: Gaurav Sharma with Caspar Herzberg, Chief Executive Officer of AVEVA. © AVEVA, March 2024. 

The challenge of producing more industrially with less

Last week The Oilholic had a hectic, but fruitful and amazing trip to AVEVA World 2023 in San Francisco. Much of the discussion at the event was about one profound question - how to do more with less for the energy and industrials complex, and finding answers via the deployment of technologies such as artificial intelligence (AI), industrial internet of things (IIoT), digital twins and enhanced data analytics. 

From the standpoint of the hosts - industrial software solutions and consulting firm AVEVA - the pathway forward is all about creating a connected industrial ecosystem. One that offers a gateway to an unlimited world of data analytics, including third party analytics, with everything focused on one key priority - how to efficiently, safely and diligently improve throughput whilst using less energy and resources.

AVEVA's corporate take goes along the lines of "working to build a new industrial ecosystem, defined by agility, resilience and sustainability. By connecting [clients'] teams with trusted information and insights, powered by the cloud, and finding new ways to deliver life’s essentials – while driving responsible use of the world’s resources."

You deploy solutions to do that, and by default you lower your carbon footprint - a mantra this blogger saw repeated often by the company executives from the exhibition floor to the main auditorium, from keynotes to panel discussions, and much else in between. 

While AVEVA's age-old business mainstay may well have been in the oil and gas business, today it provides software solutions for most segments of the global commerce and industry all of which are under pressure to lower their carbon footprint. In keeping with this, the event had several breakout streams and content on a range of subjects. 

These included sessions for process industries (chemicals, pulp and paper, manufacturing, etc.), infrastructure, power and utilities, and of course oil, gas and energy. Each of these touched on advanced solutions and practices for improving efficiencies and finding that low to zero carbon horizon. And if numbers are your thing, we're talking more than a dozen industry tracks, keynotes, and an immersive expo.

There was also plenty of chatter on deriving multifaceted value from AI, and viewing it as an ally or enabler rather than a threat. Both AVEVA and its customers, including the likes of Mitsubishi Power, Yinson and Henkel, appeared to be pretty candid about the constructive deployment of AI. Read more about it in The Oilholic's latest Forbes post here. 

In summation, to quote AVEVA CEO Caspar Herzberg (pictured here at an analysts' briefing on October 25, seated third from left): "The true benefits go beyond the numbers: connected digital insight and technologies enable you to turn volatility into commercial opportunity by transforming industrial production into digital insights, so you can boost efficiency, resilience, and sustainable impact, and realize your boldest aspirations."

Part of being bold or having bold aspirations - especially for the energy, oil and gas sector - is embracing the technological solutions of our age provided by the likes of AVEVA, and of course, its peers. Going by the interest AVEVA's software products suite generated in San Francisco and the number of energy players in town, The Oilholic reckons that the message is cutting through big time. Well that's all for now folks. Keep reading, keep it here, keep it 'crude'!

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© Gaurav Sharma 2023. Photo 1: AVEVA logo at the AVEVA World 2023 Conference, Moscone Center, San Francisco, US. Photo 2: AVEVA World 2023 Expo Floor. Photo 3: AVEVA CEO Caspar Herzberg (third from left) speaking at an analysts' briefing at AVEVA World 2023. © Gaurav Sharma October 24-25, 2023.