Tuesday, May 20, 2025

Boundless automation at Emerson Exchange 2025

While the doors of Emerson Exchange 2025 opened on Monday, formal proceedings got underway on Tuesday morning with a keynote from Emerson CEO Lal Karsanbhai.

The global industrial technology and software vendor's boss said his industry is facing dynamic markets in an evolving industrial landscape. 

"Emerson is moving in the right direction with purpose, conviction and agility in automation, shaping what's next for global industries," he noted.

Flagging $40 billion worth of M&A from Emerson over the last four years, Karsanbhai said the company was also displaying remarkable agility from within via "boundless automation", and an ever improving offer of software premised integrated solutions that the markets and his company's customers have come to expect of it. 

The Emerson CEO also lauded his company's acquisition of AspenTech for $7.2 billion because it supported "a software driven approach to shape the future direction of travel for Emerson."

To that end, Karsanbhai also delivered a teaser of 'Project Beyond' - Emerson's new product suite that seamlessly integrates its entire industrial automation technology stack. 

Following the keynotes came the formal launch of Project Beyond, hosted by yours truly alongside Peter Zornio, CTO of Emerson, Claudio Fayad, CTO of AspenTech, Nina Schwalb, Head of AspenTech DataWorks inmation, and Dave Denison, Vice President of Software Applications at Emerson Automation Solutions. 

The quartet described how Project Beyond brings industrial AI together with contextualized data across a diverse set of automation environments – embedded, edge and cloud – to "unlock flexibility, safety, sustainability and performance" to facilitate "boundless automation." 

For more details on the actual launch itself, here's this blogger's report for Forbes. At the launch, a statement by COO Ram Krishnan noted that Emerson was looking for an increased take-up of its integrated product offer from energy, power and utilities, chemicals, mining and pharmaceuticals. 

“Companies are eager to modernize automation and keep pace with the promise of new technologies like AI without ripping and replacing their existing infrastructure or dealing with the pain and costs of integrating new applications and millions of fragmented data points,” Krishnan added.

“Project Beyond will use the power of software-defined control to introduce an entirely new, scalable, seamlessly integrated infrastructure with automated data contextualization to turn trapped data into powerful operational efficiencies.”


Following the product launch, and the commencement of the conference program, the event's technology exhibition also opened its doors to visitors showcasing Emerson's hardware and software solutions based on the six "building blocks" of Project Beyond. 

They include - computing power, networking and connectivity, data operations, app marketplace, AI orchestration and a zero-trust security architecture for industries. Overall, an exciting day's outing with plenty more to follow soon. 

On that note, its time to say goodbye for now. Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2025. Photo I: Lal Karsanbhai, CEO of Emerson delivers his keynote at Emerson Exchange 2025. Photo II: Launch of Emerson's 'Project Beyond' on May 20, 2025. Photo III: Glimpses of the technology exhibition at Emerson Exchange 2025 © Gaurav Sharma, May 2025

Getting started at Emerson Exchange 2025

The Oilholic has arrived in San Antonio, Texas, US for the week-long Emerson Exchange 2025 - the thought leadership event of engineering services, industrial automation and software giant Emerson. 

The event - being held at the city's Henry B. Gonzalez Convention Center - is expected to draw in nearly 4,000 attendees from over 50 countries, representing 300-plus companies integral to the global industrial and manufacturing complex. 

The theme for this year's event is Accelerating Innovation. Over the course of the week, attendees can expect around 300 presentations as part of a varied content program. 

Yours truly will also take part in the program, including a panel on industrial AI on Wednesday, details of which will follow soon. While this blogger's interest is in the energy segment, over a dozen industries would be represented here from pharmaceuticals to food and beverage. 

Emerson Exchange 2025 will also hold an exhibition spread over a 130,000 square foot exhibition hall with nearly 100 exhibitors showcasing over 500 industrial solutions. Expect a few product launches too. Looking forward to an exciting action packed week out in Texas. 

More soon as the week progresses! Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2025. Photo: Gaurav Sharma at Emerson Exchange 2025 © Gaurav Sharma, May 2025

Thursday, May 15, 2025

Speaking and moderating at Emerson Exchange 2025

Delighted to announce that yours truly has partnered with global technology, engineering and industrial software giant Emerson to speak and moderate at the company's upcoming thought leadership event - Emerson Exchange 2025

This year's theme for the event - due to be held in San Antonio, Texas, US, from May 19 to 22, 2025 - is "accelerating innovation." Explore its groundbreaking agenda here.


The event aspires to empower change in the sphere of industrial automation by exploring advanced technologies, strategies, collaborative approaches and best practices. To attend, register here

Really looking forward to the deliberations, meeting thought leaders and friends. Join, if you can, for some fantastic industry exchanges and networking in San Antonio.

Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2025. Photo: Speaker profile of Gaurav Sharma for Emerson Exchange 2025 © Emerson / Emerson Exchange, May 2025

Wednesday, May 14, 2025

What oil price would Trump want for US consumers?

US President Donald Trump makes no secret of his pro oil and gas credentials. It is also widely understood that the President seeks lower crude prices for the American consumer. 

Ideally, US shale producers would prefer oil prices north of $75 per barrel. That isn't exactly low enough for the President. 

Thanks to an uncertain macroeconomic climate, the kerfuffle caused by his trade tariffs and OPEC+ opting to bring more barrels on to an already well supplied market - prices have recently slumped down to $60-65 per barrel. But is that range now low enough for the President? Perhaps not, say many, including global investment bank Goldman Sachs. 

Apparently, after a forensic analysis of the President's social media posts, analysts at the bank have concluded that his preference would be for a $40-50 per barrel West Texas Intermediate range. The US benchmark is trading at ~$3 per barrel discount to the global proxy benchmark Brent at the time of writing.

Quoting parts of a Goldman Sachs report to clients, Bloomberg recently noted it as having observed that Trump's "inferred preference for WTI appears to be around $40 to $50 a barrel, where his propensity to post about oil prices bottoms.” 

He also “tends to call for lower prices (or celebrate falling prices) when WTI is greater than $50,” Goldman analysts added. “In contrast, President Trump has called for higher prices when prices are very low (WTI less than $30) often in the context of supporting US production.”

However, for US shale drillers this blogger has spoken to, that range is a tad too low. Many are presently hedged 12-18 months out on $70-plus prices. When the hedges come off, a low price environment will bite. 

But the President has also been very vocal about US energy dominance - or as Goldman analysts note - tweeting nearly "900 times" about it. Clearly he wants US oil inc. to succeed too. So, where would the happy middle ground be between both sentiment tugs? 

Market forces might well decide that, skewing it to one side or the other. The only confirmed thing is the overwhelmingly bearish climate this may all play out in 2025. That's all for the moment folksKeep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2025. Photo: US flag. © DWilliam / Pixabay, 2015

Tuesday, May 13, 2025

Visiting a 'sustainability lighthouse' factory

Earlier this year The Oilholic headed to Le Vaudreuil in Normandy, France, some 115 km northwest of Paris, to get up close to Schneider Electric's ongoing smart factories drive. 

Its plant in the French commune is one of 11 such sites around the world where digitalisation and automation are in full swing to improve throughput, and, of course, to demonstrate the efficacy of Schneider Electric's solutions to existing as well as potential customers. 

Essentially, the global energy management and automation vendor has converted a 50-year-old brownfield site - of around 14,000 square meters that produces its hardware - into a fully functional staging post for automation solutions banking on EcoStruxure - its IIoT solutions suite. 

Here is yours truly's feature for Forbes on the site visit and the company's motivation for the exercise that Le Vaudreuil is an integral part of. The said transformation was several years in the making.

Schneider Electric embarked on the journey in 2018, and now in 2025, a fully automated Le Vaudreuil is yielding some impressive results. Power consumption is down by 36% and CO2 emissions lower by over 80%. Furthermore, the delivery lead time has improved by 70%.

As the battle for a slice of the industrial automation market heats up, such sites will prove invaluable for the company as showcases for live action demonstrations if one may use the expression - something it happily flags. 

What's more, the drive has seen Schneider Electric bag accolades from the World Economic Forum (WEF) which has designated the Le Vaudreuil plant as a "sustainability lighthouse" - i.e. a leader in sustainable industrial processes. Six other such manufacturing sites owned and operated by the company have also bagged the WEF badge. 

Overall, this blogger was delighted to have gotten up close to view how AI, IIoT, predictive analytics, robotics, machine learning, and more, keep the factory of the future going. So, here's a big shout out to Schneider Electric's team at Le Vaudreuil who spared their time to show The Oilholic around, demonstrate the plant's kit and processes, answer queries and provide the necessary data for research purposes.

That's all for now folks, more musings to follow soon. Keep reading, keep it here, keep it 'crude'! 

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© Gaurav Sharma 2025. Photo I: Gaurav Sharma, energy analyst, Oilholics Synonymous (third from right in high visibility jacket) with the team at Schneider Electric's 'sustainability lighthouse' factory in Le Vaudreuil, Normandy, France © Nicole Love Lloyd / Schneider Electric, 2025Photo II: Gaurav Sharma outside Schneider Electric's Le Vaudreuil factory in Normandy, France.