And that's a wrap from OPTIMIZE 26

OPTIMIZE 26 entered its home stretch on Thursday following a memorable and insightful week out here in Houston. That's as the last of the event's 150+ sessions concluded and gave way to software training days. 

Over the course of an engaging week, the Oilholic had both on and off-record conversations about the energy industry's embrace of agentic AI.

It appears to be the inexorable direction of travel for an industry that's been talking about it quite loudly since 2023. In fact, industrial AI has become routine, and companies are going from reactive to proactive mode. 

AI-assisted recommendations are getting embedded directly into operations. But many executives from ExxonMobil to Versalis, TotalEnergies to Repsol also called for sensible, pragmatic and targeted AI deployment at OPTIMIZE and urged caution on the hype.

To put it in the word's of one senior executive - "go for technology initiatives and implementation where there is a real need to create value, not for the sake of it." One such arena is AI-driven asset performance management. 

That's where the latest technology has moved the needle considerably via operators' co-developed solutions with industrial software vendors like AspenTech. Many sessions at OPTIMIZE offered case studies of operator-vendor collaboration resulting in tangible throughput gains for major energy, chemicals and pharmaceuticals plant operators, nearly 2,500 of whom AspenTech counts among its core users' group. 

Over the last 15 months, such collaboration, feedback and software development is what led to the launch of AspenTech's AVA AI earlier this week, with the platform offering "agentic, domain-aware AI capabilities," according to the company's CTO and a name familiar with the readers of this blog - Claudio Fayad.

Alongside his peers and customers, the AspenTech CTO also emphasised on the critical importance of quality data, its gathering, management and governance that underpins AI tools, as well as the multi-billion dollar market for data fabric solutions. Speaking of which, here's is yours truly's latest Forbes piece where you can read all about it. 

"Ultimately, both our customers and us are striving for operational agility based on intelligent software-enabled decision making. The need for this is growing in today's volatile climate where operators face uncertainties on input costs, and various other challenges from interest rates to skill gaps."

Fayad also said that the cycle of software product enhancements and updates is also getting shorter by each passing year. 

"So, we need to constantly innovate, or shall I say co-innovate or co-develop with process industries. We embrace that challenge and the approaching horizon."

Unsurprisingly, the role and deployment of quality data and AI featured throughout the event's process industries content stream across executive leadership, concurrent engineering, control & optimize, planning & scheduling, manufacturing execution and supply chain management, subsurface science & engineering and asset performance management conference tracks.

And as the end of the week approached, OPTIMIZE 26 drew to a spectacular close with an event finale at Houston's Daikin Park where attendees had a great evening seeing the home baseball team Houston Astros take on the Seattle Mariners.

That's a wrap from OPTIMIZE 26 and Houston folks! More musings to follow soon. Keep reading, keep it here, keep it 'crude'! 

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To email: journalist_gsharma@yahoo.co.uk  

© Gaurav Sharma, May 2026. Photo I: Energy Analyst Gaurav Sharma at OPTIMIZE 26 in Houston, US. Photo II: Claudio Fayad, CTO of AspenTech (left) with Energy Analyst Gaurav Sharma at OPTIMIZE 26. Photo: Houston Astros versus Seattle Mariners at Daikin Park, May 13, 2026 © Photo: Gaurav Sharma, May 2026. 

Hosting OPTIMIZE 26's executive track & launch of AVA

As OPTIMIZE 2026 entered its second day, yours truly got involved in the proceedings by hosting and moderating the event's Executive Track designed to directly bring in industry C-Suites to discuss the approaching horizon for process industries with their peers.

The first of two topics for the Oilholic's panels was 'Modeling & Optimization: Navigating Uncertainty and Preparing for the Next Generation' with panelists Bharat Newalkar, Head of Research and Development, BPCL, Juan Carlos Ramirez, Value Chain Optimization Director, Repsol, Szabolcs Szabo, Senior Vice President, Value Chain, MOL Group and Vikas Dhole, Senior Vice President, Modeling & Optimization, AspenTech. 

The second panel's topic was 'Unlocking Enterprise-Wide Value with AI' with panelists Leon de Bruyn, CEO, Lummus, Raphael Duflos, Vice President, General Manager Port Arthur Platform, TotalEnergies, Ed Sanderson, Global Lead, Reliability Engineering, Takeda and Heiko Claussen, Chief Technologist, AI, AspenTech. 

The dialogues were on a closed-door basis in a free-flowing and engaging format with plenty of audience participation. While the Oilholic cannot blog about specific points made by the panellists and their audience of industrial technology C-Suites, the discussion largely revolved around deploying AI, strengthening data foundations and scaling optimisation strategies to manage volatility, protect profitability and achieve measurable business outcomes. 

Some candid executive perspectives and practical insights on what it takes to lead – rather than react – in an increasingly unpredictable world were put forward which will undoubtedly come to the fore at the industry continues to innovate.

Speaking of innovation (and, of course, AI), earlier in the day's proceedings, Emerson launched AspenTech AVA - its new industrial scale enterprise-wide AI platform. The company claims it is specifically designed for industries to accelerate AI adoption across the enterprise for measurable business impact. 

A spokesperson told this blogger the platform offers "agentic, domain-aware AI capabilities" with "the agility, efficiency and autonomy companies need to respond faster to operating conditions, continuously improve performance using trusted domain context and act with greater confidence through AI-assisted recommendations embedded directly in operations."

You can have a sample interaction here. 

The developers claim it is all about helping its customers to find practical ways to apply AI safely and effectively in real operating conditions. 

AspenTech CTO Claudio Fayad told the Oilholic his team have been refining the product for over 12 months prior to launch, embedding Emerson's longstanding industrial expertise and first-principles models directly into AVA's operational skills and workflows while leveraging large language models. 

"In doing so, AVA enables companies to deploy the power of generative AI as a trusted operational capability and to build an enterprise operations platform that connects data, context and decision-making across the organization. We believe it provides a practical way to accelerate AI adoption to deliver repeatable, scalable operational impact,” Fayad concluded.

Exciting times folks, let's see where this goes. We wish Team AspenTech well in their efforts. That's all for now, more musings from here to follow soon. Keep reading, keep it here, keep it 'crude'! 

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To email: journalist_gsharma@yahoo.co.uk  

© Gaurav Sharma 2026. Photo: Energy analyst Gaurav Sharma moderates a session at OPTIMIZE 26 in Houston, US on May 12, 2026. © AspenTech, May 2026.

'Powering Performance' at OPTIMIZE 26

It's a pleasure, as always, to be back in Houston for OPTIMIZE 26 - the flagship biennial event of Emerson's Aspen Technology business.

This year's event convenes under the core theme of 'Powering Performance.' It also happens to be the first in the series since AspenTech's acquisition by Emerson last year. 

The event has drawn delegates from over 40 countries, 20 industries and will have 150 sessions along two key content silos - process industries (the focus area for this blogger) and power & utilities, alongside an executive leadership track. 

As AI, big data and machine learning become an integral part of the energy and petrochemicals landscape, and talk of agentic AI gets louder, OPTIMIZE 26 is taking place at critical time for the sector, with many movers and shakers in town to discuss a software-led future for their companies. 

On Monday, the senior leadership of AspenTech were joined by many of those for the event's opening keynotes to apprise the industry of their latest efforts, and partnership with the software firm to improve throughput and efficiencies, reduce downtime, bring about predictive maintenance, and more. 

Vincent Servello, President of AspenTech, noted that for much of the process industries landscape, software has become mission critical. 

AspenTech is accelerating it's investment in AI, particularly so in the case of AI-driven asset performance management and the agentic AI environment, he added. 

Servello's remarks set the stall for key industry executives to offer their viewpoints. They included Dylan Pugh, Vice President of engineering at ExxonMobil, Adriano Alfani, CEO of Versalis, Emmanuelle Brechet, Vice President of data technologies at TotalEnergies. 

Servello and the industry executives were flanked by Claudio Fayad, CTO of Aspentech, Heiko Claussen, Chief Technologist, AspenTech and Vikas Dhole, SVP, Modeling & Optimization, AspenTech. 

The AspenTech spokespeople emphasised on leveraging data and software to enhance agility, efficiency and autonomy across industries at a time of rising uncertainties, complicated geopolitics and volatile input costs. 

In a fireside chat with AspenTech President Servello, Pugh of ExxonMobil, touched on why software had become a differentiator but also expressed his thoughts on smart, strategic deployment of it and not opting for AI solutions just for the fear of missing out. 

In an exchange with AspenTech CTO Fayad, Alfani of Versalis explained how software solutions and its partnership with AspenTech helped the company's shift from base chemicals to biochem and circularity at its European assets, where the traditional chemicals segment was proving to be very challenging. 

And in a presentation, Brechet of TotalEnergies, spoke on how software was central to the French supermajor's drive to boost operational excellence, save costs, and reduce emissions. Overall, a great start to the event. That's all for now folks! More musings to follow soon. Keep reading, keep it here, keep it 'crude'! 

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To email: journalist_gsharma@yahoo.co.uk  

© Gaurav Sharma 2026. Photo I: Energy analyst Gaurav Sharma at OPTIMIZE 26 in Houston, US. Photo II:  Vincent Servello, President of AspenTech (left) in a fireside chat with Dylan Pugh, Vice President of Engineering at ExxonMobil. Photo III: AspenTech CTO Claudio Fayad (left) with Adriano Alfani, CEO of Versalis. © Gaurav Sharma, May 2026.

Speaking and moderating at OPTIMIZE 26

Delighted to announce that yours truly be speaking and moderating at OPTIMIZE 26 - the flagship event of Emerson's Aspen Technology business - due to be held in Houston, US from May 11 to 14.

The theme for the event is "Powering Performance."

The Oilholic's engagements will include panels and executive dialogues held as part of OPTIMIZE 26's process industries and executive tracks.

Explore the event's exciting agenda here. 

Really looking forward to the deliberations, meeting thought leaders and friends. Join, if you can, for some fantastic industry exchanges and networking in Houston.

Keep reading, keep it here, keep it 'crude'! 

To follow The Oilholic on Twitter click here.

To follow The Oilholic on Forbes click here.

To follow The Oilholic on Energy Connects click here.

To email: journalist_gsharma@yahoo.co.uk  

© Gaurav Sharma 2026. Photo © OPTIMIZE 26.

Oil jumps (again), UAE quits OPEC, BP's CEO & more

With no end in sight to the US-Iran stalemate and a continued blockade of the Strait of Hormuz by both sides, Brent and WTI oil futures have not only stayed north of $100 per barrel this week but traded above $110 and $108 per barrel respectively on Wednesday. 

The market is fast reaching a place where the pricing pain of the crisis could rise even further. 

Physical traders are reporting spot premiums of around $20 per barrel on the prevailing futures prices, while investment banks are predicting fuel shortages and demand destruction at some point in May if a resolution isn't reached soon. 

In the midst of all of this, the UAE announced on Tuesday that it was quitting OPEC, sending ripples through the market.

The decision doesn't come as much of a surprise to the Oilholic given the country's very open desire to pump more oil, monetise it effectively and diversify its economy. 

Nonetheless, the shock factor for the market was definitely there when the news broke. Should the Middle East crisis ease, the UAE's move will help lower oil prices next year. Here are some thoughts on this development via a Forbes op-ed. 

Earlier this month, yours truly also held two very interesting interviews with Mahdi Aladel, CEO of Aramco Ventures and Vincent Servello, President of AspenTech. Click on the respective hyperlinks to have a read should you wish to.

And finally, here are your truly's thoughts via Energy Connects on the appointment of BP new CEO Meg O'Neill, and the possible corporate course she may chart for the energy major.

That's all for now folks! More musings to follow soon. Keep reading, keep it here, keep it 'crude'! 

To follow The Oilholic on Twitter click here.

To follow The Oilholic on Forbes click here.

To follow The Oilholic on Energy Connects click here.

To email: journalist_gsharma@yahoo.co.uk  

© Gaurav Sharma 2026. Photo: Oil pump jack building blocks model at the AVEVA World 2023 Conference, Moscone Center, San Francisco, US © Gaurav Sharma, October 2023.