Spills, spin, morals & a trusty correspondent!

A corporate scandal, disaster or an implosion always creates an appetite for literature on the subject. Amid a cacophony of books – some hurried, some scrambled and some downright rubbish – you often have to wait for a book that is the real deal. The Oilholic is delighted to say that if BP, its culture, the mother of all oil spills and its underlying causes are of interest to you, then Reuters correspondent Tom Bergin’s book – Spills and Spin: The Inside Story of BP – is the real deal and was well worth the wait.

Perhaps for many potential readers of this book, the author - a former oil broker turned newswire correspondent - would be a familiar name; Bergin’s wire dispatches have been flickering on our Reuters monitors for some time. However, if you were a shade worried that so networked a man as the author would give some within BP an easy ride, then that worry gets smashed to pieces a few pages into the book.

The Oilholic can safely say that in the energy business there are no moral absolutes. On reading Bergin’s account, the “pre-spill” BP it seems lost sight of morals full-stop. In a book of just under 300 pages, split by ten chapters banking on his experience as an oil correspondent, the author notes that what transpired when Deepwater Horizon went up in flames was not some isolated incident. Via a fast paced and gripping narration, he provides an account as well as his conjecture about all things BP and where did it all start to go wrong.

In order to contextualise what led up to the Gulf of Mexico spill and its aftermath, Bergin first examines BP’s history and its trials in some detail, then the transformative impact – for better or for worse – of John Browne, his successor Tony Hayward and corporate decisions throughout their time which transformed a once troubled part player into a big league major.

For over a decade and more, accompanying this transformation was what the author describes as the most sophisticated PR machine of all times which failed miserably when the company faced its biggest modern day crisis thereby making the CEO at the time of the spill – Tony Hayward – the most hated or the most farcical man in America; some say both.

Browne’s ego, his protégés, advertising group WPP-devised “Beyond Petroleum” campaign, safety bungle after safety bungle from Texas to Alaska and boardroom politics are all there warts and all. It would be unfair to pick a component of the book and single it out as your favourite, for the whole book is. However, if one may take the liberty of doing so then Chapter 3 - "There's no such thing as Santa Claus" is the best passage of the book. Maybe the Oilholic is biased in favour of these few pages, for as a CNBC researcher working in the wee hours of the morning I had a firsthand feel of the "PR drive" Bergin refers to in that passage.

Lastly, if you thought a British, excuse me – an Irish writer (as he confesses to announcing himself when Stateside in the days of perceived anti-British sentiment) – may give former CEO Tony Hayward an easy ride then you are being unkind. In the spirit of journalistic integrity, Bergin gives Hayward – a man whom he often had unique access to – what we scribes describe as the “full treatment.”

When I met the author a few days prior to book’s release, he told me his work was not a damnation of a company based on a solitary incident, no matter how horrendous the Gulf spill was. Au contraire, Bergin notes the story of that spill itself did not begin on the night of April 20, 2010 but 20 years ago when a determined John Browne set out to create the largest corporation in the world followed by his successor Hayward’s own determination to succeed and then outdo his mentor.

Having read the book cover to cover and seen the author deliver on his promise, the Oilholic’s overriding thoughts are that Bergin’s Spills and Spin could in the fullness of time be as definitive a book on BP in wake of Macondo as Bethany McLean and Peter Elkind’s Smartest Guys in the Room was in wake of the Enron collapse.

This blogger is happy to recommend the book to fellow oilholics, students of the energy business, those interested in corporate history as well as the horrendous spill itself. Last but not the least, some from the PR industry might wish to read it as well; albeit as a lesson on what to omit from the PR playbook!

© Gaurav Sharma 2011. Photo: Front Cover – Spills and Spin © Random House Group

Crude 7 days & wayward Hayward’s comeback?

It is not often that we talk about Jean-Claude Trichet – the inimitable and outgoing European Central Bank president here, but last week he said something rather interesting at a London School of Economics event which deserves a mention in light of the unfolding Greek tragedy (part II) and before we talk crude pricing.

Trichet said the ECB needs to ensure that oil (and commodity) price increases witnessed in recent months do not trigger inflationary problems. Greece aside, Trichet opined that the Euro zone recovery was on a good footing even though unemployment (currently at a ten year high) was “far too high.”

While he did not directly refer to the deterioration in Greece’s fiscal situation, it may yet have massive implications for the Euro zone. Its impact on crude prices will be one of confidence, rather than one of consumption pattern metrics. Greece, relative to other European players, is neither a major economy and nor a major crude consuming nation. Market therefore will be factoring in the knock-on effect were it to default.

Quite frankly, the Oilholic agrees with Fitch Ratings that if commercial lenders roll over their loans to Greece, it will deem the country to be in “default". Standard & Poor's has already issued a similar warning while Moody’s says there is a 50% chance of Greece missing a repayment within three to five years.

With confidence not all that high and the OPEC meeting shenanigans from a fortnight now consigned to the history books, the crude price took a dip with the ICE Brent forward month futures contract at US$112.54 last time I checked. Nonetheless, oil market fundamentals for the rest of 2010 and 2011 are forecasted to be reasonably bullish.

Analysts at Société Générale feel many of the prevalent downside risks are non-fundamental. These include macro concerns about the US, Europe (as noted above) and China; the end of QE2 liquidity injections; concerns about demand destruction; uncertainty about Saudi price targets; fading fears of further MENA supply disruptions; and still-high levels of non-commercial net length in the oil markets.

In an investment note to clients, Mike Wittner, the French investment bank’s veteran oil market analyst wrote: “Based on these offsetting factors, our forecast for ICE Brent crude is neutral compared to current prices. We forecast Brent at US$114 in Q3 11 (upward revision of $3) and US$113 in Q4 11 (+$6). Our forecast for 2012 is for Brent at US$115 (+$5). Compared to the forward curve, we are neutral for the rest of 2011 and slightly bullish for 2012.”

Meanwhile the IEA noted that a Saudi push to replace “lost” Libyan barrels would need to be competitively priced to bring relief. Market conjecture and vibes from Riyadh suggest that while the Saudis may well wish to up production and cool the crude price, they are not trying to drive prices sharply lower.

The problem is a “sweet” one. The oil market for the rest of 2011, in the agency’s opinion, looks potentially short of sweet crude, should the Libyan crisis continue to keep those supplies restrained. Only “competitively priced OPEC barrels” whatever the source might be could bring welcome relief, it concludes.

Now on to corporate matters, the most geopolitically notable one among them is a deal signed by ConocoPhillips last Thursday, with the government of Bangladesh to explore parts of the Bay of Bengal for oil and gas. This is further proof, if one needed any, that the oil majors are venturing beyond the traditional prospection zones and those considered “non-traditional” thus far aren’t any longer.

The two zones, mentioned in the deal, are about 175 miles offshore from the Bangladeshi port of Chittagong at a depth of 5,000 feet covering an area of approximately 1.27 million acres. According to a ConocoPhillips' corporate announcement exploration efforts will begin “as soon as possible.”

In other matters, the man who founded Cairn Energy in 1980 – Sir Bill Gammell is to step down as the independent oil upstart’s chief executive to become its non-executive chairman under a board reshuffle. He will replace current chairman Norman Murray, while the company’s legal and commercial director Simon Thomson will take over the role of chief executive.

However, Sir Bill would continue as chairman of Cairn India and retain responsibility for the sale of Cairn Energy's Indian assets to Vedanta in a deal worth nearly US$10 billion. The deal has been awaiting clearance for the last 10 months from the Indian government which owns most of ONGC, which in turn has a 30% stake in Cairn India's major oil field in Rajasthan.

It was agreed in 1995, that ONGC would pay all the royalties on any finds in the desert. But that was before oil had been found and the government is now trying to change the terms of that arrangement with some typical Indian-style bickering.

Elsewhere, after becoming a publicly-listed company last month, Glencore – the world's largest commodities trader – reported a net profit for the first three months of the year to the tune of US$1.3 billion up 47% on an annualised basis. Concurrently, in its first public results, the trader said revenue was up 39% to US$44.2 billion.

Glencore's directors and employees still hold about 80% of the company and the figures should make them happier and wealthier still. Glencore leads the trading stakes with Vitol and Gennady Timchenko’s Gunvor second and third respectively.

Finally, the so-called most hated man in America – Tony Hayward – commenced a rather spectacular comeback last week flanked by some influential friends. Together with financier Nathaniel Rothschild, investors Tom Daniel and Julian Metherel, Hayward has floated Vallares, an oil and gas investment vehicle which raised £1.35 billion (US$2.18 billion) through an IPO recently.

This is well above market expectations according to most in the City and all four have nailed their colours to the mast by putting in £100 million of their own money. Some 133 million ordinary shares nominated at £10 each were offered and taken-up rather enthusiastically. Rumour has it that hedge funds, selected Middle Eastern sovereign wealth funds and institutional investors (favouring long-only positions) are among the major buyers.

Vallares’ focus will be on upstream oil and gas assets away from "tired, second-hand assets" in the North Sea or in politically unstable areas such as Venezuela or central Asia. The Oilholic thinks this is way more than an act of hubris. However, the investment vehicle’s success will not particularly reverse Hayward’s deeply stained reputation. A failure well be the end. Only time will tell but the front man has brought some powerful friends along on the “comeback” trail. They are likely to keep a more watchful eye over Hayward and perhaps prevent him from going wayward.

© Gaurav Sharma 2011. Photo: Fairfax, Virginia, USA © O. Louis Mazzatenta, National Geographic